Executive Director - Strategy

Essential Duties and Responsibilities

1- Strategy Development: Lead the development & implementation of the DMO’s strategic plan, ensuring alignment with the destination’s goals and objectives. Identify market trends, competitive analysis, and stakeholder input to inform strategic decision-making.
2- Destination: Develop & oversee the destination strategy, including positioning, messaging, and target audiences. Collaborate with marketing/trade/VX teams to ensure consistent strategic application and monitoring across all channels.
3- Market Research & Analysis: Conduct market research & analysis to identify target markets, visitor demographics, and trends and utilize data-driven insights to inform strategic initiatives and identify growth opportunities.
4- Stakeholder Engagement: Engage with key internal and external stakeholders including community stakeholders to ensure the DMOs strategic objectives align.
5- Performance Measurement: Develop and implement performance metrics to evaluate the effectiveness of strategic initiatives. Monitor and analyze key performance indicators to measure the success of marketing activity, visitor satisfaction, and economic impact.
6- Creating and overseeing DMO strategic reporting.
7- Responsibility for managing the ongoing accreditation standards of the DMO.

Qualifications

- Required: Bachelor’s Degree in Business Administration, Marketing, or a related field ideally with some knowledge of the tourism industry 

- Preferred: Master's Degree in Marketing and/or a related field 

Years of Experience

15 - 19 years of experience